Law Firm Creative Strategy Services

Execute strategic, data-informed ideation for the creation of communications vehicles – linear TV or digital/social ads, explainers, sizzles, and more.

Services can include:

•  Engage in strategic, consultative discussions with clients, understanding their business objectives and translating them into creative solutions that drive results.
•  Lead the ideation process for the creation of communications vehicles true to thebrand’s voice and brand image – linear TV or digital ads, explainers, sizzles, and more.
•  Define and refine brand positioning, ensuring consistency across all communication channels and touchpoints.
•  Conceptualize and develop innovative campaigns that align with client objectives, ensuring a cohesive and impactful brand message.
•  Serve as the link between the creative and production teams (talent managers, video editors, UGC creators, designers, editors, etc.) and the media buying team. Will work collaboratively across departments to ensure brand consistency across materials and to and ensure seamless integration across various platforms.
• Execute customer research to identify who the target customers are—and use those findings to spur fresh angles, hooks and ideas that optimize content, compel the desired action (click throughs, conversions, etc.) and drives KPIs.
•  Utilize direct-response principles as applicable.
•  Craft creative briefs, story board the flow and execute script copywriting for the creative team to execute on.
•  Post mortem data analysis for documented learnings and future iterations. Use key insights and strong analytical skills to interpret data and make informed decisions for future creatives.
•  Stay abreast of industry trends, cultural shifts, and emerging technologies to incorporate fresh and relevant ideas into creative strategies.

Project manage as applicable and desired to maintain production schedules and ensure timely delivery of materials and assets.

 Identify and execute strategies for improving Marketing Efficiency Ratio (MER) by optimizing marketing spend and increasing the output of high- performing creatives.

•  Effectively communicate and present creative strategies to internal teams and clients, conveying the rationale behind each concept and its potential impact.
•  Apply innovative problem-solving skills to overcome challenges and find unique solutions that set brands apart in competitive landscapes.